Welcome to PingGo! We put together this quick guide for getting started on PingGo.


Step 1: Your homepage

You arrive on your personal home page.

This is your 'to do' list for writing. You will see every press release you are currently working on here. You can see the status, its due date, open it or archive it.

If this is your first time in you might see a blank page, lucky you, no work yet.

Go grab a coffee, this feeling won't last.

Photo by Christiana Rivers on Unsplash

But you might also have been invited by a team mate to work on a press release so you may see press releases waiting for you.

Again, lucky you, now you can see everything you have on your to do list right now.


Step 2: Your workspaces

Create a workspace for every client or project you are responsible for by clicking the big orange button.

Now name the workspace and choose the most relevant sector from the drop down menu.

By choosing a sector you will only see templates relevant to you.

You still have access to the full library of templates but for ease you will be offered templates that have been specially created for your client's sector.


Step 3: Members

Invite members of the team to join. You can invite anyone from your agency who will be working on this account and for real collaboration and visibility, you can invite your client.


Step 4: Your key messages.

Now you can start writing and creating key messages press pack for your client.

This is the starting point for a new client - you need to get under the bonnet and understand who they are and what they do.

You can either write your key messages as a press pack or a press release.

Answer all the questions you can.

You could do this with the client present, or create a first draft yourself. You may have to do this in a few sittings, if your client has not already worked out its key messages then it may take a few drafts to get it right.

Take your time, do your research, and if an answer is proving elusive, then come back to it later once you have had time to discuss it internally or with the client.

Photo by Scott Graham on Unsplash

Your key messages will be used in every press release you write in PingGo. They can be updated at any time, but you will always know that the most up to date version are being used in your press releases.

Key messages can be created in list form, or as a press pack narrative. Both are created from the same questions.

ProTip: You can skip the key message phase and start writing your press release. You will create key messages during this process.


Step 5: Review,

Once you have completed all the questions, unlock the template by clicking review.

Now all the text is editable.

Any changes made to your key messages in this view will not be saved to the stored version, but you can now edit and proof before inviting your team-mates to comment.

Take your time over this stage. This is your opportunity to find the right angle, prioritise facts and messages and make your writing flow.

Did this answer your question?