Once you have sign off from all the necessary people then you are ready to start planning your distribution.
You can either:
Copy HTML and publish to your website.
Copy Plain Text and paste into your own email account.
You can send by email - by clicking the big orange button.
Enter the name of the journalist you want to send the press release to. And a covering note. This is your pitch email.
Don't re-write the press release, just flag the story and explain any additional points you need to. Is it an exclusive? Do you have additional photography? Can you offer filming opportunity? Who can you put forward for interview.
Read our guide to pitching to journalists here.